Retaining the primetime television audience
نویسندگان
چکیده
منابع مشابه
Finding the Interactive Television Audience
The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...
متن کاملSonia Livingstone Television and the active audience
LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in furthe...
متن کاملPortrayal of organ donation and transplantation on American primetime television.
Recently, both living and deceased organ donation rates have hit a plateau, despite increases in need for viable organs. One approach to improve donation rate is public education and policy; thus, it is necessary to understand the information the public is receiving regarding organ donation. We hypothesized that primetime medical dramas portray organ donation and transplantation in a negative m...
متن کاملaudience and television programs: women readings of television commercials
portraying women in the media is one of the main social and cultural issues especially on television. television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. the main goal of this paper is to examine women’s readings of gender roles representation in iranian television commercials from ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2016
ISSN: 0309-0566
DOI: 10.1108/ejm-03-2015-0137